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The state of magazines is sticky

(generaliseret reklame i Rolling Stone Magazine, jeg og Hvedekorn kunne ikke være mere enig!):

THE STATE OF MAGAZINES IS STICKY,
43 MINUTES OF STICKY.

Media continues to proliferate. Attentions spans continue to shrink. And freee content is available everywhere, from the Internet to the inside of elevators.

Why then are 93 % of American adults still so attached to magazines? Why do so many people, young and old, spend so much time with a medium that’s paper and ink, a medium you actually have to pay in order to read?

In a word, engagement. reading a magazine remains a uniquely intimate and immersive experience. Not only is magazine readership up, readers spend an average fo 43 minutes per issue.

Further, those 43 minutes of attention are typically undivided. Among alle media – digital or analog – magazine readers are least likely to engage in another activity while reading (Advertisers, take note).

Stickiness. Another demonstration of the power of magazines.

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Forside og billedkunst i Hvedekorn 1 2017: Johanne Østervang. Hvedekorn er støttet af Statens Kunstfond hvedekorn.dk af One Million Monkeys